Several hundred families of Truth Magazine readers have received the paper the last twelve months through the generosity of a friend. Are you one of those who has wondered through whose interest the paper began to come to you? Of course, we realize it might have been best to have told you with the first issue that the paper would come to your home for one year because a friend of yours wanted you to have it. But this would have entailed considerable additional work on an already overworked and understaffed office crew.

There are several reasons why you have received this paper free. First, it was felt by your friend that you would read the paper, from it you would receive good. We trust that this has been true. Secondly, no one could subscribe to a paper about which he knew nothing. So someone wanted you to know about the paper, with the hope that eventually you would subscribe for yourself. Thirdly, the sender had the desire to help in the publishing of the paper. The only permanent solution to the financial problems connected with publishing the paper is substantially to increase the number of subscribers.

We would like to be able to send the paper without charge to every person whose address we could secure. Too, we hate to lose a single reader. But unfortunately we cannot publish the paper without cost. It costs about 21 cents to publish each copy of each issue. For a year it costs $2.50. Someone has to pay this amount. During the last year you have enjoyed (we hope!) the benefit of someone's $2.50. The sender did not begrudge sending you the paper; else he would not have done so.

But these gift subscriptions are only being supplied to one family for one year. Perhaps your year is complete, or almost so. From here on, you are on your own. We hope that you have appreciated receiving the paper sufficiently that you do not want it to stop coming to your house. If so, send your $2.50 immediately, and you will not miss a single issue. If you would like to do more, persuade a friend to send his subscription with yours. Or, send a gift subscription for him. Both he and you will be glad you did.

Several hundred other people feel as you did about one year ago. They have begun receiving the paper free as you did. We hope our new readers enjoy the articles presented. We wish it were possible to tell each one just who sent him the paper, but that would be virtually an impossible task. Just read, profit and be grateful someone thought of you.

Truth Magazine, V:4, p. 3
January 1961